Pandora: The Intermediate Replacement for Satellite and Analog Radio

Pandora is an intermediate product in my mind. I don’t know what will come next, but I do know that it will push analog and satellite out of the picture. Why is it that people love Pandora? The basic premise of the “music genome” project is to find music that is best suited to the listener; this process is guided by the “thumbs up” or “thumbs down”which comes with every new song. In using Pandora, the listener practically works on their station, making the station better and better at finding music the listener might enjoy. It almost becomes an object of pride, knowing what effort has gone into it. The further genius behind this creation is the slight variation involved in the music; we are constantly faced with new songs that we enjoy, it broadens the horizons of our tastes, and who doesn’t like finding new songs they love?

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